Moving objects from one place to another is usually pretty easy. Just pick it up, and move it. However, this doesn’t apply in the digital world with the WordPress Website Migration – you need to export databases, import them on a new host, transfer files to the new host and optimize them all so that they’re good to go.
We were just telling you how WordPress website migration is a complicated thing. If you’re interested in learning how to do it without any headaches, we’ve got you covered. Just follow the simple steps outlined below.
Why Should You Migrate Your WordPress Website?
There are many reasons why you should migrate your WordPress website, and you should do so if at least one of the following is backed up.
Your Website Penalized by Google
If your website has been penalized to the point of being unrecoverable, there are steps you can take that will help you get back on track. But no matter the size of a penalty, any penalty Google throws at you is bad for business.
Google’s primary goal has always been to deliver relevant content to users. If your website tactics are inconsistent with this goal, then Google may punish you by severely damaging your SEO and online reputation.
Purpose of Rebranding
As a business and as the industry evolves, you need to make sure your digital presence is up to date. There will come a time when it’s time to rebrand everything, including your logo and website. To ensure success, you’ll want to back up all your existing content, upgrade the quality of each one, and move it all to another server.
HOT Domain Name
You know how important it is to have a good domain name. Imagine if you selling Digital Watches and out of the blue “DigitalWatches.com” became available, you’d want to transfer your entire website there as soon as possible, right? A good domain name means nothing if your products and content are weak. However, if you have tight web components and a solid content strategy, a good domain name will save you years of SEO work.