Good news for the not-so-tech-savvy entrepreneurs out there: nearly one in four new business owners are aged 55 and up For these entrepreneurs who didn’t grow up as digital natives, learning the ropes of digital marketing can feel daunting. But you’re not alone.
Luckily, there’s a lot you can do yourself with a minimal learning curve. Courtesy of WP Small Fix here is four marketing strategies that are simple enough to do yourself – plus tips on when to hire a marketing specialist instead! Lets start discussion about “Easy Marketing Strategies for 55+ Entrepreneurs”
- Referrals are an old-school marketing tactic that’s just as relevant today
- Word-of-mouth marketing isn’t limited to face-to-face interactions
- After getting set up on Google, create social media profiles where customers can interact with your brand
- Social media marketing is only as successful as your engagement
- Thinking Long Term
- When should you hire a marketing specialist instead?
Referrals are an old-school marketing tactic that’s just as relevant today
Referral networks leverage word-of-mouth marketing to create a lead pipeline for small businesses. They do this by partnering with complementary and non-competing businesses for cross-promotion. For example, a real estate agent might refer clients to a mortgage broker, loan officer, or home inspector (and vice versa). Cross-promoting businesses don’t necessarily need to be in the same industry. Any two businesses serving the same target market can benefit from joint promotions.
Word-of-mouth marketing isn’t limited to face-to-face interactions
Online, customers turn to reviews for social proof that a purchase is a good decision. In addition to creating trust, online reviews on sites like Google make businesses more visible in search results. Unfortunately for small businesses, no reviews can be just as harmful as negative reviews. That’s why it’s so important to encourage customers to leave reviews. Get more reviews by creating an established process for asking for reviews such as sending a follow-up email after a positive customer experience.
After getting set up on Google, create social media profiles where customers can interact with your brand
You don’t need a profile on every social media platform. Instead, choose one to three platforms where your audience is most active. For most older business owners that means Facebook, LinkedIn, and/or Instagram. Nextdoor is also a great tool for connecting with a hyperlocal audience. Click here for instructions on setting up your Facebook business profile and tips for how often to post and what types of content to share.
Social media marketing is only as successful as your engagement
To turn your presence into a following, you need strategies to engage and grow your social media audience. Post company updates, share photos and videos, and interact with customers in comments. Promotions, giveaways, and exclusive discounts are more clever ways to engage your audience and get more followers. The key to a successful giveaway is to choose an attractive prize and require followers to take an action like joining your newsletter, tagging a friend, or sharing your content to their own social media page. You can even partner with a non-competing business to offer multiple prizes and reach an even larger audience.
Thinking Long Term
It’s never too early to think about the future of your business – especially once you’ve had that first taste of success. Do you think you’ll want to expand? If so, you might want to consider going back to school for a doctorate. Thanks to the flexibility of online programs, you can go to school and keep working! Best of all, the knowledge you gain will boost your career by teaching you a variety of skills you can implement in your business – especially if you incorporate it into the marketing tips we’ve been discussing!
So when should you hire a marketing specialist instead?
These simple Easy Marketing Strategies are surprisingly powerful and cost next to nothing to implement! However, not all marketing projects are DIY jobs. Here are five times you should hire a marketing specialist instead of doing it yourself.
- Building a business website or online store.
- Optimizing your website for SEO.
- Designing a logo and website graphics.
- Writing branded content and copy.
- Developing a data-driven marketing strategy.
If digital marketing feels over your head, don’t worry. Tons of older entrepreneurs have built successful businesses without going viral or amassing a million followers. With a few simple marketing strategies, you can leverage digital marketing to grow your business your way.
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