WooCommerce is a great platform for those of us that want to sell items online. It’s free, and the best part is that you can easily customize it the way you want thanks to plugins. But then you do have to figure out what approach works for you and what type of benefits you can expect. With that in mind, here are some of the Proven WooCommerce Techniques to Increase Your Sales.
- Recommend Your Top Selling Products and Categories First
- Take Advantage of Schema Markup on Product Pages
- Setting up Urgency Triggers
- Never Missed Your Potential Leads
- Question & Answer Related to Products
Recommend Your Top Selling Products and Categories First
Since you already have a top-selling set of products and categories, you might as well want to generate more excitement and sales for them. With that in mind, the best approach here is to promote these categories and products everywhere you can. This means adding them on the sidebar, homepage and any other website location where you can share recommendations. The more you promote these popular products, the more sales you can get.
A good idea here is to install Enhanced Ecommerce Google Analytics Plugin for WooCommerce on your website. Once you do that, you can go to the Conversions/eCommerce/Product Performance path to see which the top-selling products are. Make sure that you use this approach if you want more WooCommerce sales for your top selling stuff.
Take Advantage of Schema Markup on Product Pages
The idea to implement a product review schema helps a lot. It will help you add some rich snippets to the search results. The snippets make it a lot easier to show what the product is about. And in many cases, they can generate a lot of interest in the product. This is exactly what you need more often than not, so try to have the right amount of focus and patience for this.
If you want to add schema markup on the product page, use the All In One Schema Rich Snippets plugin. Even if you’re not guaranteed to have snippets in all search results, you do have better odds to achieve that.
Setting up Urgency Triggers
Urgency triggers are always the ones that will help you get more sales fast and easy. Persuade the customer by showing that the discount period is almost over. Use emergency colors like red to show that the deal is set to expire soon. Show that the stock is limited too. Using a scheduling plugin for WooCommerce is great because you can set up a timer to make product sales and discounts available for a very specific amount of time. It’s a really good way to add urgency to customers.
Never Missed Your Potential Leads
Your website visitors are leads and thus the best thing you can do is to capture their attention. Use an abandoned card plugin if possible, as that might be able to help you quite a bit. You also want to use plugins for inquiries or wishlists. Ideally, you also have a combination between a good email marketing strategy and the use of lead capture plugins. Then you can acquire more emails and boost your email strategy while also grabbing the attention of potential customers.
Question & Answer Related to Products
Amazon uses this approach and many other sites do the same too. The reason is simple, you will rarely know everything about a product. Which is why you want to ask other people or the manufacturers/sellers themselves about what they are selling? Sometimes a short question can make the difference between buying a product or not. So the best thing you can do is to add a button that allows customers to Contact support. In addition, you can create a list with the most popular questions if you want as well. The idea is to fully understand what customers expect from your product, what questions they have and so on.
On top of that, the language has to be simple and you need to be to the point. No one wants to read long replies, so a short reply is definitely the best way to go. After all, every lead is important and sometimes the best way to capture leads is to reply to their questions.
All these are Proven WooCommerce Techniques if you want to boost your WooCommerce sales naturally and with great success. Try to implement all these ideas and test them out to see how they work on your WooCommerce store. Rest assured that it can be a great opportunity and the results you will receive are second to none. Just check them out right now and you will be more than happy with the outcome!
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